Privacy policy
Privacy Policy
Last updated: June 10, 2025
This Privacy Policy describes how Notorious (“the Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, make a purchase from shopnotorious.it (the “Site”), or otherwise communicate with us regarding the Site (collectively, the “Services”).
For purposes of this Privacy Policy, “you” and “your” mean you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other action required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we refer to information that identifies, relates to, describes, or can be associated with you.
The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
The information you directly submit to us through our Services may include:
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Contact details including your name, address, phone number, and email address.
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Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
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Account information including username, password, security questions, and other information used for account security purposes.
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Customer support information including information you choose to include in communications with us, for example when sending a message through the Services.
Some features of the Services may require you to provide us directly with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect About Your Usage
We may also automatically collect certain information regarding your interaction with the Services (“Usage Data”). For this purpose, we may use cookies, pixels, and similar technologies (“Cookies”).
Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, your IP address, and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
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Companies that support our Site and Services, such as Shopify.
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Our payment processors, who collect payment information (such as bank account details, credit or debit card information, and billing address) to process your payments in order to fulfill your orders and provide requested products or services as part of our contract with you.
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When you visit our Site, open or click emails we send, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the section below, “Third-Party Websites and Links.”
How We Use Your Personal Information
Providing Products and Services
We use your personal information to provide the Services and fulfill our contract with you, including processing your payments, fulfilling orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating and managing your account, arranging shipping, facilitating returns and exchanges, and enabling other features and functionalities related to your account.
We may also enhance your shopping experience by allowing Shopify to match your account with other Shopify services you choose to use. In this case, Shopify will process your information as described in its Privacy Policy and Consumer Privacy Policy.
Marketing and Advertising
We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, text message, or postal mail, and displaying advertisements for products or services.
This may include using your personal information to better personalize the Services and advertising on our Site and other websites.
If you reside in the EEA, the legal basis for these processing activities is our legitimate interest in selling our products under Article 6(1)(f) GDPR.
Security and Fraud Prevention
We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or harmful activity.
If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone else.
If you believe your account has been compromised, please contact us immediately.
If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in maintaining a secure website under Article 6(1)(f) GDPR.
Communication and Service Improvement
We use your personal information to provide customer support and improve our Services.
This is in our legitimate interest to remain responsive to you, provide effective services, and maintain our business relationship with you under Article 6(1)(f) GDPR.
Cookies
Like many websites, we use cookies on our Site.
For specific information about the cookies used in connection with operating our store through Shopify, please visit:
We use cookies to operate and improve our Site and Services (including remembering your actions and preferences), perform analytics, and better understand user interaction with the Services.
We may also allow third parties and service providers to use cookies on our Site to better tailor services, products, and advertising on our Site and other websites.
Most browsers automatically accept cookies by default, but you can choose to remove or reject cookies through your browser settings. Please note that removing or blocking cookies may negatively affect your user experience and may cause certain Services or functionalities to operate improperly or become unavailable.
Additionally, blocking cookies may not completely prevent the way we share information with third parties such as advertising partners.
How We Disclose Your Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes, and other reasons subject to this Privacy Policy.
Such circumstances may include:
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With vendors or other third parties who perform services on our behalf (for example IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
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With business and marketing partners to provide services and advertise to you.
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When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as for shipping products or through the use of social media widgets or login integrations.
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With our affiliates or otherwise within our corporate group in our legitimate interest to operate a successful business.
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In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, enforce applicable terms of service, and protect the Services and our rights.
Categories of Personal Information We Share
We may share the following categories of personal information:
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Identifiers such as contact details and account information.
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Commercial information such as purchase and customer support information.
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Internet or network activity such as usage data.
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Geolocation data such as approximate location derived from IP addresses.
Recipients may include:
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Vendors and service providers.
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Business and marketing partners.
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Affiliates.
We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
With your consent, we may share personal information for marketing and advertising activities.
User-Generated Content
The Services may allow you to post product reviews and other user-generated content. If you choose to submit content to public areas of the Services, that content will be public and accessible by anyone.
We cannot control who will access information you choose to make public and cannot guarantee that parties with access to such information will respect your privacy or keep it secure.
We are not responsible for the privacy or security of publicly available information or for the accuracy, use, or misuse of information disclosed or received from third parties.
Third-Party Websites and Links
Our Site may provide links to websites or online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and terms and conditions.
We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy or reliability of information found there.
The inclusion of such links does not imply endorsement of those platforms or their operators unless explicitly stated.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from children.
If you are the parent or guardian of a child who has provided personal information to us, you may contact us to request deletion of that information.
As of the effective date of this Privacy Policy, we do not knowingly “share” or “sell” personal information of individuals under 16 years of age as defined by applicable law.
Security and Retention of Your Information
Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.”
Additionally, any information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information.
How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce agreements and policies.
Your Rights
Depending on where you live, you may have some or all of the following rights regarding your personal information:
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Right of access.
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Right to deletion.
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Right to correction.
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Right to data portability.
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Right to opt out of the sale, sharing, or targeted advertising.
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Right to restrict processing.
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Right to withdraw consent.
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Right to appeal.
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Right to manage communication preferences.
You may exercise these rights through our Site or by contacting us using the details below.
We will not discriminate against you for exercising your rights.
We may need to verify your identity before responding to your request.
Complaints
If you have complaints about how we process your personal information, please contact us using the details below.
If you are not satisfied with our response, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.
For EEA residents, a list of supervisory authorities can be found here:
European Data Protection Authorities List
International Users
Please note that we may transfer, store, and process your personal information outside your country of residence.
Your personal information may also be processed by staff, service providers, and third-party partners in those countries.
If we transfer your information outside Europe, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent UK-approved mechanisms, unless the destination country has been deemed to provide an adequate level of protection.
Contact
If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise your rights, please contact us at:
For the purposes of applicable data protection laws, and unless otherwise stated, we are the data controller of your personal information.